Following a successful 2009 for the £60million Shropshire dairy, NOM is branching out into the probiotic drinks market as the New Year gets underway.
The new ‘NOM Naturally Active’ range will be available in Morrisons from January 2010, in order to target the healthy New Year market, with a rollout across further multiples planned throughout the year.
The products will be available in Strawberry and Multifruit flavours, with Blueberry also joining the range later in the year. True to NOM’s ingredient ethics, all products in the range are made with only 100% natural ingredients.
The ‘NOM Naturally Active’ drinks boast a delicious combination of natural ingredients and probiotic cultures, with each bottle containing a scientifically proven culture, L.casei, a naturally occurring ‘friendly bacteria’ which works in harmony with the body to support natural defences when consumed daily as part of a healthy balanced diet and lifestyle.
With low fat content and real fruit puree and fruit juices, the product is ideal for both the health-conscious adult market, but also for children’s lunchboxes.
David Potts, CEO of NOM Dairy, commented: “After a fantastic start at our Shropshire dairy and success with our recently launched NOM Naturally Light range, we are keen to expand our portfolio into the pro-biotic drink market in order to continue to target the healthy lifestyle market.
“2010 will be an exciting year for NOM as our production capabilities have increased and we have a number of brand extensions to launch to market. The launch of our new NOM Naturally Active range is the starting point of further product range expansion and big things to come.”
NOM Naturally Active drinks are available in Morrisons stores now, at £1.59 for 6 x 100g multipacks.
For more information about the NOM Naturally Active range and further NOM products, log on to www.nomdairy.co.uk
Comments are closed.