Noble Foods, the UK’s leading supplier of branded free-range and organic eggs, has recruited Jerome Saulet to the newly created role of commercial director.
Saulet joins from Andros UK, major supplier of ambient fruit conserves and chilled yoghurts and desserts, where he also held the position of commercial director for the last four years. He started his career within sales and marketing in a number of major FMCG companies, including Rank Hovis MacDougall, Unilever and John West Foods before honing his understanding of the retail environment in account director roles at Premier Foods, working closely with the major multiples such as Asda, Sainsbury’s, Waitrose and Tesco.
“Jerome has settled very well into his role over the past three months, given the complexity that Covid-19 has added,” said Dale Burnett, CEO of Noble Foods Group. “He brings with him a wealth of sales and business development experience. He joins us at a time when The Happy Egg Co. brand has achieved its highest ever sales level, exceeding the £80m RSV mark for the first time in its 11-year history. We’re excited by the plans Jerome has put together to build sustainable growth for this and the rest of our egg portfolio like Purely Organic and Big & Fresh.”
Commenting on his appointment, Saulet said: “More households have purchased The Happy Egg Co. in the last year than ever before and we’ve just returned to TV with our second burst of activity that promotes the vitamin D ‘goodness’ in our eggs. I joined the business just as Covid19 confined us to our homes and working with the team, we’ve already opened up new avenues of supply, including a partnership with Hello Fresh to supply the brand into their brunch boxes. I look forward to helping all Noble Foods brands explore new territories and sales opportunities.”
 The Happy Egg Co. is currently the number one free-range brand in the UK