Aldi’s new range of flavoured/added value roast in the bag chickens is the first to feature FFP’s Estercook SV laminate, a new self-venting version of FFP’s market leading Estercook range. With Estercook SV, the pack opens automatically to release steam during cooking so there is no need to pierce the pack, increasing convenience and providing a better barrier between the consumer and the raw bird.
Aldi’s “Ashfield Farm” range features a variety of flavours, including Garlic and Herb and Piri-Piri, providing customers with a host of new and exciting taste options. Chicken cooked in the Estercook SV pack retains moisture, texture and succulence, releases easily from the film and delivers a superb final result. No mess, no fuss, less waste. Aldi’s new range is produced by leading chicken manufacturer 2 Sisters Food Group, with whom FFP have a well-established relationship. The packs are printed flexographically by FFP, the inks and adhesives used being fully tested to make sure the packs are food safe and compliant with all relevant standards.
Estercook is the market-leading ovenable packaging film, developed by FFP in conjunction with DuPont Teijin films, and offers fully compliant and thoroughly tested packaging that performs superbly on the supermarket shelf and in the consumer’s home. Estercook SV film releases steam gently during cooking, so the consumer is completely insulated from the raw protein, reducing the risk of contamination from pathogens such as campylobacter.
Gary Tee, Sales Director
Tel: 01604 798600