Nisa’s Taste of the Orient promotional event makes a comeback in 2019 to help retailers bring home the bacon for the Year of the Pig celebrations. With Chinese New Year on 5th February, Nisa is bringing back the Chinese Meal Solution event in stores from 21st January to 10th February, to drive footfall in partners’ stores and increase sales.

According to Nielsen data, 95 per cent of UK households buy into the World Food category with rice and cooking sauces. Top brands including Uncle Ben’s, Sharwood’s and Blue Dragon will feature in key offers to shoppers at Nisa as the Chinese New Year is used to encourage increased spending on meal solutions. Nisa retailers are offering customers a wide range of products at just £1.

Heritage Chinese Collection ready meals are also available on a 2 for £5 deal.

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