Leading Australian soft drinks brand, Nexba, expands UK wide in 130 WHSmith travel retail stores
Now available in 130 WHSmith stores
RRP £1
Leading Australian soft drinks brand, Nexba, provides buyers with a naturally sugar free range of Sparkling Waters. Available in two [2] flavours: Nexba Watermelon, Cucumber & Mint; Nexba Coconut & Mango. The UK wide rollout launches with a bang at Manchester Piccadilly flagship WHSmith, which sees Nexba take over the billboard space across the whole store.
Nexba made its UK debut in 2019 with their 1L Sparkling Mineral Waters (RRP: £1.40) stocked across 550 Sainsbury’s stores. All-natural, 100% vegan and only two [2] calories per can, the range of three flavours are created with no sugar, no artificial sweeteners, no GMO ingredients and no caffeine – instead using the globally patented ‘Nexba Natural Sweetener Blend’ to create a soft drink that is bursting with sweetness and great taste but free of any ‘nasties’.
Following a successful launch in Sainsbury’s, Nexba will now be available in another huge household name. As of 27th February, 130 WHSmith stores across the UK now stock single cans of Nexba Sparkling Mineral Waters – priced at just £1 per can. Choosing cans over plastic bottles is a deliberate move from the company in their journey towards a more sustainable future.
The partnership kicked off with a powerful promotional activity at Manchester Piccadilly station, with a full wrap taking over the station’s WHSmith store – in place until 12th March.
The WHSmith launch is just one of many steps in the brand’s fast expansion into the UK market. Nexba recently launched a Kombucha range in over 400 Sainsbury’s stores and has plans to announce several more products in 2020. The products are all part of the company’s ongoing agenda to tackle diabetes and obesity in the UK. In 2019, Nexba removed over 1000 tonnes of sugar from Australian diets and look to build on this success in the UK in 2020 – helping Britons to be healthier and happier.
The Nexba Natural Sweetener Blend
The secret of Nexba’s great taste is the brand’s patented natural sweetener – which was far from an overnight success story. Six years in the making, Nexba Natural Sweetener Blend is the brainchild of Aussie boys Troy Douglas and Drew Bilbe that resulted from a shared passion to create a natural, healthy drink that tasted just as good as the sugary or artificial ones. The hard work paid off, and Nexba is now the number one naturally sugar free soft drinks brand in Australia, with the blend going into all of their delicious products.
Last year alone, Nexba helped remove over 1000 tonnes of sugar from the diets of Australian people – but their mission is far from over. The boys are passionate about tackling obesity, diabetes and gut health in the UK, too.
Nexba kicked things off in the UK with their Sparkling Mineral Waters, which are currently available in 550 Sainsburys stores across the country. All-natural, 100% vegan and low calorie, the range of three flavours are created with no sugar, no artificial sweeteners, no GMO ingredients and no caffeine – instead using the globally patented Nexba Natural Sweetener Blend and natural flavours to create a soft drink that is bursting with sweetness and has epic taste but without the ‘nasties’.
For more information, visit: www.nexba.com/
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