The UK’s number one bagel baker, New York Bakery Co., has unveiled a NEW “Bagel Breakfast Break” – a fully immersive experience designed to put bagels at the heart of the breakfast occasion.

The free, family-friendly bagel bar – inspired by Edna’s bagel shop in the brand’s “The Woman Who Runs New York” TVC creative – opened its doors from 26th – 27th May in London. Families will be given the opportunity to enjoy a range of bagel-based breakfast menu options, including one to build their very own bagel with over 20 different fillings.

Influencers will be on hand to help curate menu options, and children will be encouraged to get crafty with breakfast benches, blackboards and games to entertain on site. A competition will run alongside the event, offering one lucky family the chance to with a year’s supply of New York Bakery Co. bagels by sharing their experience on social media using #TasteBagelsTasteNewYork.

Christina Honigfort, Head of Marketing at New York Bakery Co., said: “Our Bagel Breakfast Break is about encouraging families upgrade the most important meal of the day and get them to think bagels at breakfast time. From revealing new research into the nation’s breakfast habits to hosting families for breakfast itself, our campaign will showcase the taste and versatility of our authentic boiled and baked bagels, guaranteed to bring a taste of New York to the breakfast table.

“We can’t wait to see how families will react to our Bagel Breakfast Break menu. With a range of mouth-watering options from Pastrami with mustard and pickle to our vegetarian-friendly Avocado and Poached Egg, we have something for everyone.”

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