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The iconic British food brand, Branston, has given its famous beans a makeover with a brand-new packaging design as it looks to target a wider and younger demographic.

The brand has undergone a total refresh to create a modern look which communicates Branston’s taste credentials of ‘Rich, Thick, Tomatoey Sauce’, extends shopper appeal and delivers greater pack standout. The full range will feature the new design and updated brand logo and will roll out from August 2022.  Branston wants to reassure loyal fans that the recipe remains unchanged, so consumers will still be able to enjoy the same great taste they know and love.

Typically paired with toast, jacket potatoes and much more, Branston Baked Beans make every meal delicious with their rich, thick, tomatoey sauce. Not only are they tasty but they’re nutritious too; naturally high in protein and fibre, gluten free and 1 of your 5 a day.

Dean Towey, Commercial Director at Branston Beans said: “We believe the new design is a vital step in bringing Branston Beans to many more consumers. Our new look will attract new shoppers and support incremental growth in the beans & pasta category. A new marketing campaign will support the ‘new look, same great taste’ of Branston Beans. The campaign, launching from mid- September 2022, will feature across Out of Home, Digital, Social & Shopper channels.

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