SNG is proud to launch its new laundry detergent range, Muvo. Designed to offer big performance at a leading value price, this new consumer product is already flying off the shelves in leading discounted retailers such as, Fulton Foods and Home Bargains.
Manufactured in Europe, Muvo is the lowest priced super concentrated liquid of its quality currently available in the UK. The brand has been launched in response to the proliferation of discounted retailers in the market and growing demand by consumers for quality products at low prices. Muvo is set to rival big brands on performance whilst offering a price point lower than existing supermarket own-label alternatives.
Independently tested, Muvo delivers great performance even at low temperatures. Available in a biological and non biological formulation with a range of fragrances including fresh cotton and orange burst, Muvo is available in a variety of sizes; 900ml (30 washes), 1.5L (50 washes), 3L (100 washes) and 5L (160 washes). RRP’s ranging from £2.49 – £9.99.
The brand is committed to offering performance and value, whilst remaining kind to the environment. Muvo as an AISE approved product recognises this in its Planet Wise promise – ‘to deliver big results without big consequences’. The concentrated formulation ensures that more washes are delivered per bottle; to greatly reduce the impact on both the planet and the pocket, and its lightweight PET packaging and compact bottle sizes, further underpin this promise.
Simon Gunter, Managing Director of SNG, commented; “We are delighted to have brought Muvo to market and are excited to be able to offer a product that delivers incredible performance for such great value. We are offering washes at a fraction of the price of other leading brands and so we are in no doubt that Muvo is a great addition to the laundry detergent market.
“It is no secret that more and more retailers are entering into price wars to retain sales and so we believe that Muvo is a great solution for discerning consumers who demand quality but for a significantly lower price. As a nation we have become cost conscious and as such, Muvo perfectly fits the bill.
“We are already confident that the product is a strong contender after seeing steady sales since being listed on retailers’ shelves and we are committed to product development and to providing what the retailers need for their own customers. With a wide range of products already available and new innovative additions in the pipeline, SNG is well placed to become a key player in the household, laundry and personal care markets.”
The launch of Muvo is coupled with an integrated marketing, PR and advertising campaign to support sales of the product and retailers. Muvo is available for stockists across the country and is already on shelves nationwide. For more information please visit www.sngltd.co.uk, email info@sngltd.co.uk or call 0800 098 8065.
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