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One of Europe’s leading food packaging designers and manufacturers has developed new guidance in response to a 1.1 million tonne waste reduction target recently set by a government-funded programme.


RAP’s white paper, ‘Packaging the Future’, offers retailers, brands and manufacturers valuable insights into how they can use innovative packaging solutions to extend shelf life and reduce food waste. The company developed its guidance after Courtauld Commitment 3, announced in May, called for results across households and industry by 2015.

Delivered by Waste and Resources Action Programme (WRAP) and funded by UK government and its devolved powers, the Commitment aims to slash the £5 billion-worth of waste generated by the UK supply chain. And RAP is hoping its white paper will assist in this challenge by helping to define the role of the modern packaging manufacturer. It also provides information on how innovative design can reduce waste and ease consumers’ environmental concerns.

RAP founder Julian Money said:  “Sustainability has become mission critical for retailers, brands and manufacturers, but they are being placed under increased scrutiny by the third phase of the Courtauld Commitment. Minimising food and packaging waste is crucial to achieving success in this area.

“We believe the Commitment presents an ideal opportunity to stimulate further packaging innovation in the food and drink industry and the wider grocery supply chain. Packaging plays a critical role in helping signatories meet their targets and we know game-changing solutions will mean companies are able to deliver sustainability, while driving sales to bolster and boost the bottom line.”

‘Packaging the Future’ offers insight on how technology and fresh thinking can be harnessed to cut food waste and extend food shelf life – this includes RAP’s Modified Atmosphere (MA) Carton Sandwich Wedges*. The white paper contains case studies of companies making a sustainable change and places resealing firmly on the agenda, as an effective method of protecting and prolonging product freshness.

Aimed at Courtauld Commitment 3’s 48 signatories, including leading retailers, brands and manufacturers, the white paper explores the impact that packaging solutions could have on targets set under the programme. The impact of the Commitment is predicted to include a cumulative reduction of 2.9 million tonnes of CO2(e), with a cost benefit of £1.6 billion to consumers, the food and drink sector and local authorities.

Download RAP’s white paper at


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