famous-names-range-picELIZABETH SHAW, one of the UK’s oldest and most famous confectionery companies, is getting into the Christmas spirit with the launch of some exciting new additions to its iconic Famous Names range of liqueur chocolates.

In response to repeated consumer requests, a Harveys Bristol Cream variant is being added to the Famous Names range for Christmas 2010. The new 165g gift box will have a recommended retail price of £5.99 and will perfectly complement the ever-popular Famous Names Signature Collection gift packs.

The Famous Names Signature Collection features famous brands such as Cointreau®, Courvoisier VS® cognac, Harveys®, Irish Cream, Drambuie® and Grants® whisky liqueur chocolates. The Signature Collection comes in a range of gift boxes priced from £2.99-£11.99 to suit all trade and consumer needs, which feature a new, warm, stylish and contemporary design. “Famous Names is the must-stock, market-leading liqueur chocolates brand in the UK with a 29% share in the four weeks leading up to Christmas 2009 (source: Nielsen data), “ said Malachy McReynolds, Managing Director of Elizabeth Shaw. “The boxed chocolate market performed very strongly last year with a 9% increase in the 16 weeks leading up to Christmas, so the very clear message to retailers is to stock a full range for 2010.”

The Famous Names Café Liqueur Collection will also be available for Christmas 2010 in a 165g gift box – with an RRP of £5.99 – featuring 20 finest dark chocolate coffee liqueurs in Irish Cream Latte, Coffee Liqueur Cappuccino, Orange Mocha and Amaretto Espresso. The collection is also available in a 75g presentation box with a recommended retail price of £2.99.

“The Famous Names Café Liqueur Collection offers a combination of after-dinner liqueurs, coffee and finest chocolate in an extremely stylish gift box,” said Malachy McReynolds. “We believe the collection will prove particularly popular with women and will therefore broaden the  appeal of the Famous Names range.”

Established in 1881, Elizabeth Shaw is famous for a range of premium-quality products spearheaded by its brand-leading Mint Crisp chocolates with crunchy honeycomb pieces. This year sees the Bristol-based company embarking on an exciting and innovative programme of new product and packaging development, strongly supported by its biggest-ever advertising, PR and promotional campaign. This will include national magazine advertising in leading publications plus promotions, competitions and consumer sampling at major lifestyle shows and events.

Malachy McReynold said: “We are delighted to be offering retailers and consumers the most exciting, innovative and comprehensive range of fine quality chocolates in the company’s history, with a support programme to match. Elizabeth Shaw and Famous Names are iconic brand names synonymous with quality chocolates and are therefore the perfect choice for all gift-giving occasions.”

Elizabeth Shaw

Tel: 0117 937 1200

E: trade@elizabethshaw.co.uk www.elizabethshaw.co.uk

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