Leading fresh soup brand New Covent Garden is presenting a frighteningly good profit opportunity with its latest Soup of the Month.

‘Pumpkin Ghoulash’, a ‘devilishly divine’ soup, is the latest recipe to have been developed from the brand’s social media campaign, which invites soup-lovers to submit recipes based on a particular theme.

Created by Glen Young, ‘Pumpkin Ghoulash’ is inspired by the traditional Hungarian dish, ‘goulash’. It comprises a hearty blend of tomatoes and pumpkin with carrot chunks and pepper strips.

“This month’s theme called for ‘fiendishly frightening’ recipes to appeal to consumers who love to get into the Halloween spirit, and Glen’s cleverly-named soup fits the bill perfectly,” says Nigel Parrott, Hain Daniels’ Group Marketing Director. “Its bold, spooky packaging will capture the attention of consumers and draw them to the soup fixture.

“Rich and satisfying, this recipe makes the most of seasonal pumpkins and will appeal to consumers seeking warming comfort food on those cold October nights.”

Pumpkin Ghoulash is available in outers of six, with an RRP of £2.20.

New Covent Garden

Trade enquiries: 0113 248 0606


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