A new drink set to take our summer by storm is fresh from the production line and ready to launch this week, as it kicks off its campaign to bring us a ‘Naturally Chilled Summer’.
Two years in the making and developed by the UK’s top blend house, after being invented by a Yorkshire entrepreneur, Chillax is a natural mixer, made with a unique combination of ingredients including Rosehip, Hibiscus and Passionflower. Drunk alone, or mixed with spirits, at just 17 calories it is the most slim-line mixer on the market, and provides 30% RDA of Vitamin C, E, B6 and B12.
The new kid on the block in the world of beverages, Chillax is determined to make its mark with consumers and is launching a social media campaign, pre-distribution to raise the profile of the brand and engage with potential customers.
facebook.com/chillaxdrinks launches today and is set to be the home for summer partygoers looking to unwind with a key feature being the creation of a ‘Naturally Chilled’ playlist. The brand is looking to engage with up and coming talent, calling for local bands and DJs to submit their music that will then be taken to Ibiza as part of wider summer activities.
Their ‘Naturally Chilled’ campaign also includes a cocktail competition, where facebook fans submit Chillax cocktail ideas, for the chance for theirs to be added to the summer menu; competitions to win a weekend in Ibiza, and special guest appearances in online web chats from famous faces sharing tips on how they unwind.
Chillax creator, Ray Averre said “I am under no illusions that this market is an incredibly difficult one to crack but we are keen to get under the skin of our audience first, before going into mass distribution. We have already had resistance from some of the leading players in the mixer market and expect much more to come…but this is a good sign! I know what we’ve created is a real alternative to anything out there at the moment and am very excited about what the future holds.”
He added: “Initial trials tell us that this is a drink that women love, that it has a taste of summer, and that the low calorie intake is a huge attraction to them. We are currently in talks with chains nationally to stock Chillax, as well as bars in Ibiza and this is great but don’t expect an easy ride. We are committed to helping any stockists by firstly establishing the brand in its own right – hence our ‘Naturally Chilled Summer’ campaign.
Our ultimate aim is for Chillax to be the drink of choice, alone, or with a mixer, to help people to enjoy their time off more, unwind and relax, rather than ramp up their energy levels, when they have a drink.”
The brand will soon be rolled out across a number of bars nationwide, but first they are set to launch ‘Naturally Chilled Summer’ next month with a Chillax Zone to be featured at one of the area’s coolest festivals, The Magic Loungeabout in Yorkshire in July.
For venues interested in stocking Chillax, please contact Ray on 07754 452 214 or get in touch with Ray on rayaverre@chillaxdrinks.co.uk or via the Chillax Drinks Facebook page www.facebook.com/chillaxdrinks.
Chillax Drinks
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