The newest Nature Valley variant, Chewy Trail Mix is set to benefit from a nationwide TV advertising campaign that will drive consumer awareness and generate trial of the brand. The campaign, part of the overall £4 million marketing support programme for Nature Valley, breaks at the beginning of February and runs through to early March.
The advert depicts office workers seemingly ‘landing’ in a rural setting enjoying a Nature Valley bar, while on their break and communicates the strap-line, ‘let Nature Valley take you there’. Nature Valley Chewy Trail Mix is featured in a bespoke end frame tag, showing the product ‘landing’ in a tree.
Launched in 2009, Nature Valley Chewy Trail Mix offers consumers a delicious combination of wholegrain oats, chunky nuts and juicy fruit pieces which form a ‘chewy’ snack bar. The product is available in two appetising flavours (Fruit & Nut and Mixed Berry) and is packaged in a six-pack multi-pack and an 18-count counter display case for single bars.
Nature Valley, the UK’s No. 1 crunchy snack bar, is performing exceptionally well, generating £15 million and growing at an incredible 59.7% (Source: IRI UK Total Grocery Outlets, Value Sales, 52 w/e 28 Nov 2009)
General Mills UK & Ireland is one of the fastest growing food companies in the market and has a track record of double digit growth with its portfolio of dynamic market-leading brands including Häagen-Dazs, Old El Paso, Green Giant, Wanchai Ferry, Betty Crocker, Nature Valley and Jus-Rol.
Part of the world’s sixth largest food company, General Mills UK is also proud to be consistently named in the Sunday Times 100 Best UK Companies list and the list of Top 50 Best Workplaces UK, which is published annually in the Financial Times Best Workplaces Special Report.
General Mills UK