Eye-catching new packaging will feature on the ready-to-eat jelly pots from January 2013, highlighting the fact that each product contains just 10 calories.
The move coincides with a £1 million press advertising campaign in national newspapers and women’s media during the key dieting season of January and February.
Nigel Parrott, Commercial Director of Hain Daniels’ grocery division, says the activity is targeted at attracting new consumers to ready-to-eat jelly and re-introducing lapsed users to the ‘joy of jelly’.
“Ready-to-eat jelly is ideal for the many millions of people looking to shed a few pounds after Christmas. It’s also really convenient and, as it’s ambient, it can be enjoyed in or out of the home, or on the move.”
Packed in outers of 12, there are six SKUs in the range, each with an rsp of 75p.
Hartley’s is the brand leader in the UK’s £50 million jelly market, with annual sales of Hartley’s jelly pots topping £23 million (source: IRI to September 29th, 2012).
Hain Daniels acquired the Hartley’s brand and numerous other leading packaged grocery brands, including Gale’s, Robertson’s, Frank Cooper’s and Sun-Pat, from Premier Foods plc in October 2012.
Sales enquiries: 0800 032 7111