The campaign launched on 19 March and is set to generate the brand’s highest ever level of consumer awareness with high impact spots in programmes including Coronation Street, Emmerdale, Dancing on Ice and Wild at Heart.
John Armstrong, Kepak Convenience Foods’ Marketing Director, says the TV support will ‘accelerate demand and introduce new consumers’ to the brand.
“ZUGO’s Deli Café is already one of the success stories in the UK’s hot snacking market. It has broadened the appeal of the hot snacking market and has established a strong and loyal consumer base.
“The national TV campaign highlights the quality and convenience of ZUGO’s Deli Café products as a delicious lunchtime option and will connect with consumers looking for deli inspired hot snacking products.”
Instore POS will be available to support the campaign which will be followed later in the year by a national sampling campaign that will continue to drive high levels of awareness for the ZUGO’s Deli Café brand.
The ZUGO’s Deli Café range currently comprises two Panini products – Chargrilled Chicken, Mozzarella and Pesto and Bacon, Cheese and Mustard Mayonnaise.
The range was successfully extended last year to include ZUGO’s Deli Café Pasta Pots. The 300g Pasta Pots are available in two variants: Pasta Bolognese,
prepared with basil, and Pasta Carbonara, made with crème fraîche and smoked bacon. Each is served in a microwave-ready pack complete with a fork.
Kepak is urging retailers to stock up on ZUGO’s Deli Café to meet what it confidently predicts will be unprecedented levels of consumer demand.
Kepak Convenience Foods