The ZUGO’s Deli Café Singing Gondoliers will be sampling in high footfall city centres and office environments across the UK and Ireland, including London, Glasgow and Dublin from 7 May 2012.
John Armstrong, Kepak Convenience Foods’ Marketing Director, says: “The campaign highlights the unique personality of the brand and reinforces its positioning as a delicious lunchtime option.
“It will accelerate demand by providing consumers with a fun and memorable interaction with the brand and will connect with those looking for a deli inspired meal.”
Consumers will be able to have their picture taken with the gondoliers in the ZUGO’s Deli Café gondola and one consumer will also be given the chance to win the gondoliers to deliver lunch to their office, plus a weekend break to Italy.
The sampling activity is being supported by a dedicated Facebook campaign that includes an app where consumers can superimpose their heads into Venetian scenes, heavyweight online advertising driving consumers to the ZUGO’s Deli Café Facebook page, plus a national media partnership with Now magazine.
The ZUGO’s Deli Café range currently comprises two Panini products – Chargrilled Chicken, Mozzarella and Pesto and Bacon, Cheese and Mustard Mayonnaise.
The range was successfully extended last year to include ZUGO’s Deli Café Pasta Pots. The 300g Pasta Pots are available in two variants: Pasta Bolognese, prepared with basil, and Pasta Carbonara, made with crème fraîche and smoked bacon. Each is served in a microwave-ready pack complete with a fork.
Kepak is urging retailers to stock up on ZUGO’s Deli Café to meet what it confidently predicts will be unprecedented levels of consumer demand.
Kepak Convenience Foods