National Flexible, the Bradford-based film packaging specialists, have become the very first in the UK packaging industry to take advantage of a ground-breaking advance in printing technology for Dr Organics’ range of soap bars.

The three flow-wrap designs were printed using Kodak’s innovative Flexcel NX technology which, when used alongside their Digicap screening process, enhances the quality of image reproduction to such an extent that it allows flexo plates to reproduce detail to the same standard as that of gravure cylinders.

Dr Organics’ highly detailed packaging artwork required the very best quality print to ensure that their flow-wrap packs had strong stand-out shelf appeal, as well as matching exactly to the existing colour palette of other packaging formats within the range. National Flexible worked on the project in conjunction with partners Kodak and Reproflex3.

“We’re proud to have successfully mastered the process which will allow us to fill a gap in the market for an end-to-end system which produces high quality print without the prohibitive costs associated with commissioning expensive gravure cylinders,” said National Flexible’s Print Manager – Dave Daniels.

Pioneered by Kodak, the Flexcel NX system not only allows for true 1:1 image reproduction, improved fine detail, excellent ink transfer and stronger colour density – but also it also offers long-term cost savings versus conventional printing.

Further commercial applications are currently undergoing development – brand owners, brand managers, FMCG manufacturers or packers wanting to give their packaging a competitive edge can discuss their requirements with National Flexible on 01274 685566 or email:

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