Leading freezepop brand*, Mr Freeze, is making its red carpet debut with its first UK TV advert and a multi-channel marketing campaign to support sales during the key summer period.
The investment for 2015 marks the most exciting year yet for the well-loved brand, with Mr Freeze’s TV debut leading a campaign encompassing digital, PR and social programmes.
The humorous TV execution, featuring Mr Freeze dancing down the aisles of a typical supermarket and freezing his namesake freeze pops with his icy breath, will air from 23 May for ten weeks, positioning the product as an everyday treat for summer.
Michele Davies, Marketing Manager at Mr Freeze, explains: “This year marks a really important time for us and we can’t wait to see Mr Freeze appear on TV screens throughout the summer. With many parents searching for treats and snacks throughout the summer holidays, we’re putting significant spend behind marketing collateral to support the retailers and really boost sales over the summer months.
“Our campaign will focus on positioning Mr Freeze as a permissible treat, thanks to its low fat and calorie content, but will also focus on helping shoppers to find Mr Freeze in store by drawing attention to the product’s position on shelf, rather than in the freezers. Being sold ambient is a benefit as Mums can keep a stock in the cupboard ready to freeze.”
The TV execution will target consumers through TV exposure on children’s TV channels reaching approximately 15 million UK children over the summer months.
Mr Freeze offers a classic combination of popular flavours – strawberry, orange, cola, lemonade and raspberry available in packs of 20 x 45ml freezepops or 30 x 20ml freezepops for younger consumers.
The Limited Edition Mr Freeze Blue Raspberry is also available now.
*Symphony IRI, value sales 52w/e 16.8.14