Morocco has launched its first food and drink export campaign in the UK to inspire British businesses and consumers to explore the richness and quality of Morocco’s diverse food products, as well as promoting its offering as a quicker, reliable and credible trading alternative.
The multi-channel campaign includes a series of both B2B and B2C creative assets that highlight the importance of Moroccan agriculture and foodstuffs to the respective audiences, with a heavy focus on the quality and diversity of its food and drink sector, as well as its sustainable farming practices, competitive prices and reliability of the logistics involved to transport goods between the two countries.
It coincides with the opening of a new direct shipping route between Tangier in Morocco and Poole in the UK, cutting journey times from more than six days by road to less than three. Until now, maritime trade between the two countries took place via two crossings, with the shipping route passing through Spain. The new route will significantly reduce emissions compared to previous logistic chains by road.