Mondelēz International has announced its Christmas 2022 range of confectionery and biscuit treats from brands such as Cadbury, OREO, Maynards Bassetts and Green & Black’s.
The firm leads the Christmas confectionery market with the #1 SKU in seven sub-categories – seasonal sharing, advent calendars, selection boxes and tree decorations (Nielsen). Total seasonal sales from Mondelez grew over 6% last year (Nielsen). In seasonal biscuits, Mondelez also has a strong presence, growing over 3% (Nielsen) last year with top-performing products from Cadbury Biscuits and OREO.
This year, the firm is bringing to market a brand-new design across the seasonal range. Products will have new and eye-catching designs that dial-up the ‘specialness’ and build on the seasonal and gifting cues on pack. This new look will help to drive further value for retailers and shoppers as their festive favourites will have a fresh touch of Christmas magic and are sure to create excitement in-store.
The season starts as early as September, with shoppers beginning to cosy up inside due to the darker nights and colder weather. As a result, retailers may see an increase in ‘Big Night In’ sharing occasions, which they can cater to with sharing packs, multipacks and block formats. Cadbury’s range of sharing pouches such as Cadbury Dairy Milk Classics and Cadbury Roses are shopper favourites in the category, with the Cadbury Heroes pouch achieving the #1 SKU in Grocery.
In October, the upcoming seasonal occasions are prevalent in shoppers’ minds, and many will be looking out for self-treat and sharing novelties. Mondelēz International is bringing a brand new innovation to the market with the launch of Cadbury Mini SnowBalls 110g Bar, which sees the ultimate combination of the nation’s #1 sharing novelty treat (Nielsen) together with Cadbury’s heartland bar format. OREO will be bringing a playful twist to Christmas with seasonally coloured cremes through the classic Original flavour. OREO Festive Colours are perfect for sharing, with three 114g roll packs which include red, green, and white coloured-creme options. Cadbury Puds made a much-anticipated return last year, and were quickly a huge hit with shoppers becoming the season’s #1 NPD.
By November, the countdown to Christmas has truly begun. Shoppers will start to begin preparations for the festive season with the purchase of advent calendars and tree decorations. This year, Mondelēz International is bringing consumers a Christmas challenge in the form of brand-new Cadbury Dairy Milk Advent Bar. This unique bar features 25 individually-numbered chunks of the nation’s favourite chocolate (Nielsen) to see shoppers through the lead up to Christmas, with an enticing, resealable wrap that is sure to stand out on shelf. Tapping into festive fun, this unique proposition will drive excitement in stores – the ‘One Chunk a Day Challenge’ is something everyone can take part in.
Finally, as we enter December and the big day approaches, retailers can deliver real Christmas magic by stocking up on those larger gifting and sharing formats. This year, Mondelēz International is rolling out a brand new treat for all to enjoy: the Cadbury Chunk Collection. The collection includes individually-wrapped chunks of various Cadbury chocolate, including Cadbury White, Cadbury Dairy Milk, and Cadbury Dairy Milk Wholenut. The Chunk Collection is available in a 243G Carton format, with an eye-catching design that is sure to stand out on shelf. The Cadbury Heroes Tin will also be available in a new game edition that is sure to bring the entire family together: Who Am I? These gifting and sharing formats are essential to those festive moments, and are a fantastic opportunity to drive maximum sales from shoppers by providing the option to “trade up” their treats.
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