Grace Foods UK is set to attract coffee-loving consumers to Nurishment Original, the UK’s best-selling nutritionally enriched milk drink*1, with the introduction of a great-tasting Mocha flavoured variant.
“Mocha is a really strong addition to the Nurishment range,” says Nyree Chambers, Head of Marketing at Grace Foods UK.
“In consumer research, mocha is always one of the flavours that brand loyalists say they’d like to see introduced. We’re also confident that the chocolate-coffee flavoured variant will attract new consumers to Nurishment Original.”
The launch comes as sales of the £13 million*2 Nurishment Original brand continue to outperform the market, with the brand showing YOY growth of 20 per cent*2.
Source: IRI UK Nutritionally Enriched Milk Drink Category – Unit Sales, Period: MAT 52w/c 24th May 2014
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