British plant-based company, Meatless Farm, has appointed Dr Peter Hynes as the new Head of Research & Development. Hynes will be heading up the development of new and existing products within the company’s plant-based portfolio, which currently includes mince, burgers and sausages.

Hynes has over 11 years’ experience in the R&D sector, having worked for various FMCG and Medical companies including Smith & Nephew, Taylors of Harrogate and Reckitt Benckiser. He spent six years at industry giant, Unilever, where he was a lead in a range functions including Processing, Consumer Insights, Competitor Intelligence and NPD. Hynes also has a PhD in Organic Chemistry from The University of Manchester which will be key in driving the company’s plant-based offering across the on and off trade.

The British company has made a number of senior hires, most recently appointing Lone Thomsen as Chief Marketing Officer. Thomsen joined from The Coca-Cola Company and in her new role she is instrumental to the company’s international expansion and helping to drive strategic growth.

Dr Peter Hynes, Head of R&D of The Meatless Farm said: “There’s an urgent need to change the way we eat and look at alternative proteins that are better for your health and the planet. There’s ripe opportunity for R&D in the plant-based sector and I look forward to helping the team grow its current offering with the same care and attention to taste, texture and nutritional value.”

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