KP Snacks, home to iconic brands including McCoy’s, POM-BEAR and popchips, has announced it will be investing a further £1 million in the promotion of Hula Hoops Flavarings this autumn.
Capitalising on the success of the ‘Bigger, Bolder, More Irresistible’ TV advertising campaign earlier in the year, the new campaign carries the strapline ‘Massive Rings, Mahooosive Flavour’ to highlight the brands bold and enticing flavours.
Striking out of home advertisements will run on bus stops, print billboards and digital billboards from 26th August to 3rd November with playful digital TV advertising featuring on ITV Hub, C4 On Demand and Sky Media from 9th September to 20th October. The campaign aims to continue to drive awareness and purchase of Hula Hoops Flavarings, helping embed the product, which is now in its second year, into the sharing category.
64% of cinema goers watch more films at home now than they used to 2 years ago and when watching a film at home, 48% eat crisps, snacks or nuts. Hula Hoops Flavarings taps into this demographic of consumers who want a flavourful snack that the whole family can enjoy.
Kevin McNair, Marketing Director says: “After the success of the Flavarings campaign in driving sales for retailers earlier this year, we want to launch a second wave of activity which will continue this momentum, and make Hula Hoops Flavarings a compelling choice for snackers across the UK.”
He continues: “Hula Hoops are eaten by 1.9 million consumers every week, making them one of the most popular snacks on the market. This campaign will heighten the awareness of Hula Hoop Flavarings and drive category growth within the sharing sector.”
Launched July 2018, Hula Hoops Flavarings has firmly established itself as a go-to family snack and is now worth £4.5m RSV and growing in value at +552% YOY. Bringing fun and ‘flava’ to family sharing moments, Hula Hoops Flavarings are available in three irresistible flavours – Tangy Cheese, Salt & Vinegar and Spicy. The Hula Hoops brand has an impressive 90% awareness and is a continual hit with shoppers, with products covering all missions and consumer needs.
The entire Hula Hoops portfolio is currently worth £128m, with a double-digit MAT growth of +16%, outperforming the overall crisps, nuts and snacks category. Hula Hoops Flavarings benefits from this incredible performance and also capitalises on the growth of sharing segment which is experiencing sales of +11% YOY.
Hula Hoops Flavarings are available in 8 x 90g cases for sharing bags (RRP £1.50 per pack), available in Tangy Cheese, Salt & Vinegar and Spicy and in case sizes of 12 x 55g for £1 PMPs available in Tangy Cheese.