It’s got more protein than an egg, is low in sugar and salt and high in fibre – it’s Finland’s very own superfood – Fava Mill’s Fava Bean products now coming to the UK for the first time.
Garlic can make a reasonable claim to have been the very first superfood – Egyptian labourers building the pyramids and Greek athletes preparing for competition both believed eating garlic would increase their strength and stamina. More recently blueberries and many other products have been declared as superfoods. Following suit, The United Nations has declared 2016 as the International Year of Pulses – a year to celebrate peas, lentils and most importantly beans.
Claims for many superfoods are based more on marketing hype than science. The credentials of Fava Mill’s Bean Mix and range of Granolas are difficult to dispute and are a boon to vegetarians, vegans and anyone wanting a protein boost but wary of a high meat content diet. Fava Mill Granolas have considerably more protein per gram than a boiled egg, are low in sugar and salt but high in fibre with 9g/100g compared to, for example, steak which has no fibre at all.
A key point in keeping to a healthy diet is not giving in to feelings of hunger and sneaking the occasional snack. Fava Mill products – with long-chained carbs, fibre and high in protein – help a person feel “full” for longer.
For sportsmen – such as vegan heavyweight boxer David Haye – a strict non-meat diet removes a traditional source of the protein needed for strength and stamina.
But it’s not just sportsmen or vegetarians and vegans that can benefit from eating Fava Beans. With an increasing trend of eating less or no meat as we become more conscious of the effect of our diet on our health and wellbeing the search is on for genuinely healthy food. Protein is required for growth, renewal of body tissues and protection of muscles especially during dieting and when ageing.
Non-meat eaters in particular need to ensure sufficient intake of protein making Fava Mill products ideal for both vegans and vegetarians. The majority of existing Fava Mill consumers, however, have a mixed diet and eat meat and fish.
Fibre is an important part of a healthy balanced diet. It reduces the amount of energy obtained from foods as well as being pivotal for good digestion. According to studies, a diet rich in fibre may also help reduce blood sugar and cholesterol, which may, in turn, be beneficial for preventing diabetes and heart disease although this has not been scientifically endorsed so far. Many people don’t get enough fibre. On average, most people in the UK get about 18g of fibre a day while experts suggest we should aim for at least 30g a day. One serving of Fava Mill Granola every day would go a good way to eliminating that deficit.
Our Product Range
Fava Mill Crunchy Granola
Fava Mill Cranberry Granola
Fava Mill Apple & Cinnamon Granola
Fava Mill Apricot & Papaya Granola
Fava Mill Berries & Beets Granola
Fava Mill Ground Fava Beans
Our Target Customers Are interested in healthy eating habits, good food, nutrition, cooking and eating and their wellbeing. The majority will be “flexitarians” those inclined to eat less meat due to increasing awareness. They are likely to be active in both sports and personal fitness.
Recipes
Fava Mill Bean Mix and Granolas can be used to create innovative and tasty foods from starters to deserts – via pizza. Soups to trifles via tzatziki. Smoothies to meatloaf via lasagne. All are listed on the website www.favamill.com
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