Lynx, the UK’s leading male grooming brand from Unilever UK, is set to expand its portfolio with the launch of Lynx YOU. The latest addition to the Lynx range will be supported by a substantial £4.5million marketing media investment, including digital and social activity, POS, retailer competitions as well as a TV campaign, which aired in April.
Rolling out now, Lynx YOU features a subtle, fresh fragrance which has been carefully crafted with a blend of modern ingredients including black pepper, black basil and coriander leaves, on a classic structure made up of timeless perfume extracts such as amber and cinnamon. Developed by iconic fragrance expert, Ann Gottlieb, this unique masculine fragrance is designed to help men express their individuality.
Dilraj Athwal, Brand Manager for Lynx at Unilever UK, comments: “We’re very excited to launch Lynx YOU range and are expecting it to be one of our most popular ranges to date. As one of the UK’s most trusted brands, we’ve designed the YOU range to encourage consumers to embrace their individuality. The new marketing campaign builds on last year’s launch of Find Your Magic, and demonstrates to men that everyone has something to offer.”
The stylish new packaging for Lynx YOU Body Spray Deodorant and Lynx YOU Body Wash features standout detail around the YOU logo, which is accentuated by the use of vibrant yellow against a premium black base, providing optimum stand out on shelf.