Premium Irish chocolate brand, Lily O’Brien’s, has launched a new flavour to their hugely successful Share Bag collection, Crispy Butterscotch. The new flavour combines Lily O’Brien’s milk chocolate with crunchy butterscotch pieces, to deliver an outstanding and indulgent taste experience.

The Crispy Butterscotch Share Bags are designed for consumers to ‘Share Wisely’, with each re-sealable snacking pouch containing 11 chocolate discs and weighing 110g. The Crispy Butterscotch Share Bags are part of the wider Lily O’Brien’s Share Bag Collection which includes five flavours; Crispy Butterscotch, 40% Mega Milk Chocolate, 70% Dark Belgian Chocolate, Crunchy Salted Almond and Creamy Caramels with Sea Salt.

The launch of the new Crispy Butterscotch Share Bags also coincides with the brands new ATL ‘Share Wisely’ campaign, including its first TV airing across the UK and Ireland. The campaign explores the delicious dilemma between sharing and keeping, when it comes to something as good as Lily O’Brien’s chocolate. The creative platform playfully showcases the fact that there are some things we’re happy to share, and other’s we should maybe keep to ourselves.

The Share Wisely Ad ‘Hen party’ (across Sky, All 4 and ITV) showcases the brand’s number one selling Desserts Collection and is further supported with a programme of PR, digital and marketing across both the UK and Ireland, including experiential events with brand ambassador Vogue Williams and the brand’s new partnership with TV and radio presenter Alice Levine. 

Lily O’Brien’s has doubled in size in the UK over the last 5 years and is now worth £10m at retail, significantly out performing the market, with their Desserts collection alone being the second highest value Premium Inlaid Box in UK Grocery. (Nielsen Premium In laid MAT 52 Week 31 Dec 2018).

The Lily O’Brien’s Crispy Butterscotch Share Bags are available in major retailers nationwide, including; Asda and Morrisons or online at with an RRP of £2.50.

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