NAH Foods Ltd is driving category growth in weight loss and on the verge of becoming market leaders through R&D and NPD, starting with their current range: Slim Pasta, Slim Noodles and Slim Rice.


“What makes the Slim foods range attractive to retailers, is our vision for NPD and our commitment in R&D and marketing support. Our current range contains the highest quality of the ingredient and is made specifically for the western market”, says Nayna Halai, Director of NAH Foods Ltd.

Launched only in October 2012, Slim Pasta, Slim Noodles & Slim Rice has become one of Holland & Barrett’s best selling lines. The marketing support and the success of Eat Water’s Slim foods range did not go unnoticed by Ocado and Superquinn Ireland, who are now retailing the entire range. These gluten-free foods are unlike traditional pasta, noodles and rice. They are made from 100% natural ingredients (water and a vegetable fibre called Moyu), the Slim foods range contain only 8 calories and 0g of carbohydrates per bowl.

In England, 61% of the adult population is either overweight or obese (*1) and women by the age of 45 would have tried 61 different diets in the constant battle to stay slim (*2). The Slim foods range offers our consumers a convenient alternative and the ability to lose weight without dieting or going hungry. The average pasta contains 350 calories while Slim Pasta contains only 8 calories, and yet it can keep you feeling full for up to 4 hours.

In the first 3 months of PR activity, Eat Water’s Slim Pasta (fettuccine, spaghetti, penne), Slim Noodles and Slim Rice (rrp £2.49) has featured in 11 major magazines and newspapers and 5 online websites including main news in the Mail Online and Daily Mail.

Extensive marketing support for Eat Water’s Slim foods range will now include national TV advertising, sampling, celebrity endorsement and a comprehensive digital and social media campaign. NAH Foods Ltd is urging supermarket retailers who are enthusiastic about new product innovations, who want to offer their customers and consumers choice and profit from the sales of the Slim Foods range, to invite them to your head office for a brief meeting in order explain how Eat Water’s Slim food range is necessary for your customer and consumer.

*1 –  Department of Health, March 2013

*2 –  MailOnline March 2012

NAH Foods Ltd

Tel: 020 3384 2667

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