Tesco has launched a ground-breaking way for its customers to shop that allows them to buy a wide range of food, drink, household and beauty products in reusable and durable packaging.

In partnership with global reusable packaging platform, Loop, customers in ten large Tesco stores in the east of England will be able to buy products in reusable packaging that can be returned to store when finished so it can be cleaned, refilled and used again.

The new reusable range of 88 products will include some of the UK’s biggest and most popular brands, including Persil, Fever-Tree, Carex, Tetley Tea and BrewDog. Tesco has included 35 own brand essentials in the range, such as pasta, rice, oil and sugar, with even more products set to be added to the range throughout the year.

Customers wishing to opt for reusable packaging simply visit the Loop fixture in the store and add the products they want into their trolley as a part of their shop. The Loop range comes ready prefilled in the perfect container for that product, so there’s no need for customers to bring their own containers or refill themselves.

Prices for the contents of each item are comparable to the original. A fully refundable deposit starting at £0.20 is paid on each reusable product at checkout and this is refunded via an app when the customer returns the packaging to a collection point in the store.

The impact of switching just three items of the weekly shop could be enormous: if customers in the 10 stores switched their recyclable tomato ketchup, cola and washing up liquid bottles to the reusable Heinz Tomato Ketchup, Coca-Cola and Ecover alternatives, the packaging would be used and reused more than two and a half million times a year.

To help customers include Loop products in their shop, Loop Ambassadors will be on hand to explain what Loop is and how it works.

 

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