With the trend for cold brew teas and coffees continuing to grow[1], Unilever is leading the way with the launch of the UK’s first and only cold brew tea bags, made using real tea leaves.
Supported by a £2m marketing investment and brought to retailers from both the UK’s number one iced tea brand[2], Real Iced Tea by Lipton features a choice of five refreshing new variants including Black Tea with Strawberry & Rhubarb and Green Tea with Mango & Vanilla. Made with all-natural ingredients, including real tea leaves that are Rainforest Alliance Certified, Real Iced Tea by Lipton offers consumers an authentic tea taste in a cold brew format.
Fiachra Moloney, Marketing Director for Tea at Unilever UK, comments: “Over the past few years we’ve seen a real explosion in Brits’ love of iced tea, with sales out-of-home growing double digit2. Cold serve teabags have emerged that offer convenience, but we noticed that something was missing – there was no tea!
“We are therefore proudly introducing a fast-brewing, authentic cold brew, that taps into our nation’s love of tea and gives shoppers a revolutionary, thirst-quenching and all-natural way to enjoy their favourite beverage.”
Lipton’s new Real Iced Tea range includes:
- Black Tea with Strawberry & Rhubarb
- Black Tea with Peach & Apricot
- Green Tea with Mint
- Green Tea with Mango & Vanilla
- Green Tea with Rose & Elderflower
Presented in an easy-to-use carton dispenser, Real Iced Tea by Lipton comes with 15 plastic-free, biodegradable teabags per pack that are individually wrapped, ready to brew quickly and safely in cold water.
The full Real Iced Tea by Lipton range is rolling out nationwide at an RRP of £3.79* per unit (15 teabags in a pack) and will be supported by an ATL campaign from May until July.
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