NutriPot, the innovative debut range from Nutripot Nutrition, is set to fill a gap in the market by offering consumers ‘healthy fast food’. Available now, each delicious pot contains half of the recommended daily nutrition and also tastes delicious.
The perfect balance of flavour and functionality, NutriPot is the first instant pot range in the category to provide a fortified meal with added vitamins and minerals. By catering to the 64% of female consumers who try to eat healthily the majority of the time and the 74% of consumers claiming they would like to see a greater variety of healthier snacks for eating on the go the NutriPot range is set to unlock a healthy sales opportunity for retailers.
For the price of a sandwich, each NutriPot provides half the body’s 28 daily vitamin and mineral needs and is available in five delicious variants, selected for their popularity with consumers; Aromatic Thai Noodles, Chicken & Mushroom Noodles, Moroccan Couscous, Quattro Formaggi Pasta, and Pasta Bolognese.
Robert Rona, Director of New Products, Nutripot Nutrition, says: “Consumers want it all and are willing to pay more for premium products with added benefits. The NutriPot range has been developed to deliver great taste, health and convenience and provides retailers with a lucrative opportunity to drive value into the category.
The NutriPot range has a RRP of £2.49 and is available through selected retailers and www.nutripot.com. Retailers interested in stocking the range should get in touch via firstname.lastname@example.org.
The launch is being supported with a substantial marketing investment which will include digital and sampling activity to drive consumer awareness and trial.