This September RB, the No 1 manufacturer for cold and flu categories, will be expanding its trusted range of Lemsip products to offer a range of specific cough remedies. Lemsip Cough has been developed to meet all shopper cough and cold needs and increase category value by bringing in new customers through a variety of formats new to the Mucus Cough sector. A new television advertising campaign to support the Lemsip Cough range will break in October and forms part of an £8m 360° media campaign to support the whole Lemsip range.
There are four products on offer under the Lemsip Cough range which offer relief from mucus (or chesty) cough and associated symptoms such as head and body aches and pains:
Lemsip Cough Max is a hot drink which provides effective relief of cold and mucus cough symptoms. Building on the much loved Lemsip heritage of warming, soothing cold relief in a hot drink Lemsip Cough Max, containing paracetamol, phenylephrine hydrochloride, & guaifenesin, delivers more soothing liquid per dose than cough syrups and also treats other cold symptoms. RRP £5.49\
Lemsip Cough Max capsules, containing paracetamol, phenylephrine hydrochloride, & guaifenesin, offer effective relief in capsule format for mucus cough. A convenient formulation for people on the go, there is no stronger capsule that offers relief from irritating mucus cough, as well as major cold symptoms. RRP £4.99
Liquids are a traditional and popular format in the cough relief market. Lemsip has two non-drowsy formulations, one for mucus cough (the fastest growing segment in cough)100ml RRP £3.99 200ml RRP £5.99 and one for chesty cough (the largest segment) 100ml RRP £3.69.
Mark Pearson, RB UK Category Marketing Director said “Lemsip’s hugely successful range of maximum strength cold and flu remedies has always provided retailers with a one brand solution for relief from all the major symptoms of cold and flu. In 2012, the range now includes specific cough remedies that will sit in the cough fixture. This is not only what consumers want but is also a great opportunity for retailers”
This October RB is also unveiling a new look for its Lemsip brand. While the familiar green and gold livery will be retained, the new design, which will cover all products across the brand, will have much stronger visibility and clearer on-pack messaging.
For more information visit www.RB.COM