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Rhian Bartlett, Food Commercial Director at Sainsbury’s, said, “With the rate of grocery inflation remaining at a record high, we want to do everything we can to help our customers manage their budgets and keep prices low on the products they buy most often.

“Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers. As we see the commodity prices starting to fall for milk, we have lowered the price of over 40 own brand products in supermarkets. From today, customers will be able to save as much as 60% on the price of a wide range of items including hard and soft cheeses, yoghurts and cream. We are also adding popular dairy products to our Nectar Prices campaign for the first time tomorrow, including customer favourites like Lurpak and Philadelphia.

“We are relentlessly focused on offering our customers the best possible value so they know that they are getting a great deal on their everyday staples when shopping with us.”

More information:

  • This will not impact how much we pay our farmers. We work closely with farmers to help them navigate cost pressures while continuing to invest in keeping prices as low and competitive for our customers as we can
  • In the last two years we have delivered more than £900 million of cost savings, allowing us to invest over £560 million in value and be as competitive as we can for customers. We have consistently passed on less price inflation to customers than our competitors, most recently with bread, butter and tuna
  • We have doubled down on our Aldi Price Match campaign, which is focused on keeping prices low on the fresh products customers buy most often such as bread, eggs and vegetables
  • Last week we announced we are combining our own-label value ranges into one brand, Stamford Street, to help customers more easily find everyday staples at budget-friendly prices. The range features over 200 products, 10% of which are new
  • We also recently launched Nectar Prices, a new loyalty initiative that will provide Nectar customers with big savings on a wide range of products when shopping in Sainsbury’s supermarkets or online (excludes Locals). From tomorrow, 31st May, Nectar customers can get discounts on a number of branded dairy products, with the biggest savings including:
    – Lurpak 500g, normally £5 now £3.25
    – Philadelphia 165g, normally £2.20 now £1
    – Cathedral City cheese 350g, normally £4.75 now £2.75

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