Leading sports nutrition brand, Warrior®, continues to dominate the protein market, with existing range expanded in hundreds of ASDA stores

Following the huge success of the Warrior® range of high protein bars and flapjacks in ASDA stores, the leading grocery retailer has responded to customer demand by doubling its existing Warrior® sports nutrition range from 6 to 12 products.  The expanded Warrior® sports nutrition range will be rolled out from 22^nd June in more of the 550 ASDA stores across the UK and included in ASDA’s seasonal summer sale, to satisfy customer buying patterns.

Renowned for their Warrior CRUNCH and Warrior RAW range of guilt-free, healthy snacking, high protein bars and flapjacks, the increased ASDA rollout is yet another achievement Warrior® has celebrated over the past 12 months, as they trend 81% upwards in revenue in comparison to this time last year. The expansion of the range in ASDA stores further strengthens their position as leaders in the sports nutrition category.

“We love working with ASDA and connect well with their values, team and customers” says Founder of Warrior®, Kieran Fisher. “We pride ourselves on creating incredibly delicious, high quality, healthy products that provide great value for consumers – a protein bar shouldn’t cost as much as a meal deal, especially not during the cost-of-living crisis consumers are going through now. We expect our sales through ASDA to double in 2022 versus the previous year and look forward to supporting them picking up greater market share”.

Georgia Lawton, Sports Nutrition Buyer for ASDA comments: “Our customers really resonate with the Warrior® brand and we are excited to support the continued growth of the brand within ASDA.”

Warrior® is owned by KBF Enterprises®. KBF Enterprises® is a vertically integrated sports nutrition platform that owns, manufactures and distributes healthy nutritional products to 300,000 registered customers online and many of the World’s leading retailers. KBF Enterprises® was founded by Kieran Fisher and is on track to achieve revenues of £30m in 2022, having grown at an average annual rate of over 45% for the last 3 years, and 57% year to date.