KP Snacks has launched a nationwide recycling scheme for bagged nuts, popcorn, crisps and pretzels as part of its pacKPromise pledge, KP’s commitment to reducing its packaging impact and achieving its goal for all packaging to be recyclable, reusable or compostable by 2025.
Working with recycling company TerraCycle, the new recycling scheme will tap into an established network of recycling collection points, as well as supporting new collection points across the UK. The scheme is simple and free to use with all brands of bagged nuts, popcorn, crisps and pretzels accepted, a UK first. The packaging will be cleaned and made into small plastic pellets, which will be recycled into outdoor furniture, waste bins and storage boxes. In addition to improving recycling access for consumers, KP Snacks has been actively reducing its packaging usage over the last few years, most recently investing in its Ashby facility to enable a 23% reduction in the amount of packaging required on Hula Hoops Multipacks, saving 11.2 tonnes of material. These new packs are currently being rolled out across the market, and will be introduced to other brands in the future.