KP Snacks will kick off the new year with a nation-wide poster campaign to support Hula Hoops Puft, the ideal choice for those shoppers looking for a guilt-free snack in the new year. The campaign represents over £1m investment in the brand and will run across the UK from 30 December to 23 February.

When looking for snacks, 34% of shoppers will specifically look for a healthier product and 49% say they would choose crisps or savoury snacks over a sugary option[1]. Hula Hoops Puft caters for this group of consumers – at just 72 calories per pack, the deliciously light & tasty snack is one of the best-selling, lower-calorie options on the market. Available in a range of great flavours – Salted, Salt & Vinegar, Beef and Sweet Chilli –they also pack a punch for those 51% of shoppers for whom flavour is the number one sales driver[2].

Kevin McNair, Marketing Director at KP Snacks says, “Hula Hoops is one of the fastest growing brands in the UK and offers retailers a range of products and formats that can be activated across all areas of the store. We’re excited to drive awareness of Hula Hoops Puft in the new year, focusing on the product’s lightness and delicious taste. As the new year is a time where shoppers are looking to make healthier choices, this investment is designed to drive sales and help retailers capitalise on healthy snacking trends.”

The campaign will support the growth of Hula Hoops Puft brand. The continued investment has yielded incredible results in 2019 with Puft now worth £8.9m RSV and growing +12% YOY with a strong loyal repeat rate[3].

Hula Hoops Puft is part of the 32-strong range of KP Snacks under 100 calorie portfolio. Sitting alongside popchips, POM-BEAR, Skips and Space Raiders the range is designed to give consumers more healthier snacking choices across the market.

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