5p donation from one million special edition packs going to Licensed Trade Charity

KP Snacks has announced a new Tyrrells on-pack promotion which will run across one million packs. 5p will be donated from each special edition pack to the Licensed Trade Charity, a charity that helps pubs, bar and brewery people in need with practical, emotional and financial support each year.

The nationwide initiative, which commits to raising £50,000, will run from August 31st to the end of November, while stocks last, across three of the most popular Tyrrells 40g singles format flavours: Lightly Sea Salted, Mature Cheddar & Chive and Sea Salt & Cider Vinegar. The packs will be available through wholesalers, retailers and On Trade operators.

Matt Collins, Trading Director at KP Snacks, says: “Tyrrells is a quintessentially British premium crisp brand that prides itself on producing the best quality premium hand cooked crisps on the market. With consumers choosing more premium snacks and trading up, we have the perfect brand to support the industry and we are proud to be able to support British Pubs on their journey to rebuilding”.

The goal of the ‘Local Legends’ campaign is to help all types of retailers and outlets grow profitable CSN sales. KP snacks hopes to use the strength of its brand portfolio to help both its retail partners and the OOH channel adjust to new norms, reward resilience and rebuild momentum.

With more consumers looking for a premium experience, Tyrrells is the perfect brand offering a range of premium crisps, nuts and popcorn. With a £48.8m RSV[1]Tyrrells products are currently purchased by over 5.9m households in the UK and with an impressive 79 Great Taste Awards across the range, Tyrrells are a firm choice for those looking to cater to more indulgent snacking occasions.

Matt Collins concludes: “We stand firmly together with all of our trade partners and this includes helping Britain’s well-loved pub industry get back on its feet. We know that 52% of customers[2] purchase snacks on impulse, so we want to help our partners turn these impulse opportunities into snack sales and bigger spend. Using our partnership approach and ‘Local Legends’ campaign, we can help to see this happen”.

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