KP Snacks launches limited-edition McCoy’s Epic Eats flavours

New Grilled Cheese and Flamin’ Fajita variants inspired by American road trips

KP Snacks today announces the expansion of the McCoy’s Epic Eats product range with two exciting, limited-edition SKUs: McCoy’s Epic Eats Grilled Cheese and McCoy’s Epic Eats Flamin’ Fajita. Inspired by American flavours and the iconic diners and food stands associated with American road trips, the two new 6-packs are also non-HFSS.

Rolling into stores this week, the new flavours deliver the bold and innovative flavours consumers expect from McCoy’s, the UK’s number one ridged crisp brand, alongside the McCoy’s signature crunch. With taste representing the number one category driver in CSN, the new Grilled Cheese variant brings the famous flavours of a classic American comfort food to life in an irresistible snack, while the Flamin’ Fajita variant blends bold spices and smoky flavours for a fiery snacking experience.

The launch of the new multipacks follows the success of McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ 6-packs which launched last year, and capitalises on the strength of the multipack format in CSN which is growing +7.6%^[1]. McCoy’s is one of the top 5 best-selling multipacks within the category, with a 5.9% share of the segment^[2]. 

Amy Heap, Marketing Manager at KP Snacks says: “We are delighted to be expanding the popular McCoy’s Epic Eats range with two limited-edition flavours. The McCoy’s brand is famous for delivering innovative, bold-tasting crisps, appealing to consumers looking for new and differentiated products. Inspired by classic American flavours, the new products will disrupt and invigorate the Crisps, Snacks and Nuts category, attracting new buyers and creating excitement in shoppers.”

“The new flavours are also non-HFSS, offering health-conscious consumers a healthier choice that doesn’t compromise on McCoy’s excellent flavour and texture credentials.”

Initially rolling into Morrisons this week, followed by Tesco, Asda and Sainsbury’s, the new SKUs will be available in 6-pack multipacks with an RRP of £2.25. 

Worth £181.8m and growing +11.6% YOY^[3], McCoy’s maintains strong brand penetration at 25.4% (consumed by one in four households)^[4].