KP Snacks today announces the expansion of the KP Snack Pack range with the launch of its iconic Honey Roast Peanuts in a 5x30g multipack. The launch combines an all-time favourite flavour, delivering a sweet hit, and the popular Snack Pack format, with the existing range growing strongly +7.3%[1]. 

The new KP Honey Roast Snack Packs are perfectly portioned, tapping into the rise of daytime snacking occasions, including lunchtimes and ‘tide me over’ moments. 61% of consumers say they eat snacks to keep their energy up throughout the day[2], whether as an afternoon pick-me-up at home, an on-the-go hunger-fill or to enhance lunchtimes. Packed full of fibre and protein, the new Snack Packs appeal to consumers looking for an energy boost. 

Beth George, Brand Manager, KP Snacks, says: “As the market-leader within the Nuts segment, we are committed to delivering great tasting products in the right formats to meet different consumer needs and drive category growth. By launching our popular Honey Roast Peanuts in Snack Pack format, we are catering to both growing food-to-go missions and the rise of consumers looking for a satisfying afternoon snack at home.” 

Launching in Tesco at the beginning of July before rolling out into Asda and Sainsbury’s, the new KP Honey Roast Snack Packs are available in 5×30 multipacks at an RRP of £3.25.

Worth £97.9m[3], KP Nuts leads the Tasty Nuts segment with a 24.8% share of the market, more than five times the size of the nearest branded competitor[4].  The latest addition to the KP Snack Packs range joins existing variants: Original Salted Peanuts and Dry Roasted Peanuts.

[1] Nielsen IQ, KP Snacks Brand Report, 52 w/e 18.05.24

[2] DS Market Landscape Report 2022

[3]  Nielsen IQ, Total Coverage, Total Value, MAT 20.04.24

[4]  Nielsen IQ, Total Coverage, Total Value, MAT 20.04.24

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