Formally only on draught in selected on-trade outlet
Bringing the refreshing dark fruits taste to retailers nationwide from April
Due to popular demand following a successful debut on draught in the on-trade and festival circuit in 2018, fruit cider pioneers Kopparberg, are launching their premium blackcurrant & blackberry flavour in a 440ml can in multiple retailers across the UK.
Still ranking number 1 for taste, it is no surprise that the UK’s best-selling cider brand* took the leap into dark fruits last year to further bolster the brand’s premium cider roster. Kopparberg Black is an apple cider with bursts of blackberry and blackcurrant, creating a dark, fruity flavour with 4% ABV. Best served extra cold, Kopparberg Black offers drinkers a refreshingly clean taste to other Fruit Ciders found on the market.
The decision to bring Kopparberg Black cross channel responds to consumer demand for a premium dark fruit offering in retailers. Cans will be available in four and ten packs and provide the ideal solution for socialising with friends this summer, as the nation looks forward to embracing warm weather – from back gardens and parks to festival campsites or after-work BBQs.
Rob Salvesen, Head of Marketing at Kopparberg: “To further reinforce our position as the best selling packaged fruit cider brand in the UK, it was a natural move for us to introduce Kopparberg Black draught to the off-trade. As the dark fruit category grows, as well as consumer demand for premium alternatives, we wanted to offer a credible solution to consumers who choose to drink Kopparberg for its superior taste and flavour. We’re delighted that after a successful launch in the on trade, Kopparberg Black will now be available for people to enjoy with friends in their own gardens, as we look forward to a summer outdoors together.”