Kite Packaging, founded in 2001, is one of the UK’s largest packaging distributors and the only one built on employee share-ownership. This philosophy of partnership runs throughout the business, encouraging our team to deliver premium customer service at every opportunity. We now have ten locations across the UK which are fully integrated into our national and international supply chain, providing the right product at the right price, on time, every time.
Gavin Ashe, Managing Partner at Kite Packaging speaks to Grocery Trader.
How would you explain the Kite Packaging culture?
At Kite Packaging, our culture is deeply rooted in partnership, innovation and sustainable practices. We pride ourselves on fostering a collaborative and entrepreneurial environment where every employee is empowered to achieve their potential, deliver premium customer service and contribute to our ongoing commitment to sustainability. With a focus on teamwork and continuous improvement, we strive to exceed customer expectations and drive positive change within the packaging industry.
How does this culture assist your clients’ requirements?
It is crucial in helping us serve our customers. As an employee share-owned company, empowering our employees to collaborate closely with customers allows us to gain a deep understanding of their requirements. This approach ensures we deliver tailored solutions with efficiency to attain customer satisfaction.
Moreover, our culture of continuous improvement drives us to remain at the forefront of industry trends and technological advancements. Thanks to this, we can provide innovative packaging solutions that address the ever-evolving demands of our clients, guaranteeing that we meet their requirements effectively.
Not to mention that as a carbon-neutral packaging supplier, our dedication to sustainability means that we prioritise environmentally responsible practices throughout our operation. This aligns with our clients’ sustainability goals and positions us uniquely to help them operate more sustainably across their supply chains. ‘Love your planet, please use less packaging,’ as seen on our delivery trucks, is exactly what we aim to help our customers do.
What solutions do you offer customers?
We supply a comprehensive selection of stock packaging products which are available for purchase through our user-friendly e-commerce platform. This includes a variety of boxes, including single wall, double wall, postal and ecommerce, along with tapes, mailing bags, pallet wrap, and much more.
We have also been expanding our food packaging to include more eco-friendly takeaway and to-go packaging products for our customers.
For those with specific packaging requirements, we offer bespoke packaging solutions. Our team works closely with clients to design and manufacture custom packaging solutions that optimise product protection, presentation, and efficiency.
How is Kite’s food packaging range beneficial to businesses?
Our food packaging range offers numerous benefits to businesses, providing everything a restaurant, catering business, café, supermarket or other establishment needs to supply environmentally friendly and technically suitable takeaways and to-go meals to their customers. By offering a diverse selection of food-grade bags, containers, and trays, we ensure that businesses can find the right packaging solutions to meet their specific needs. These options are designed to maintain the freshness and quality of food products, which is essential for customer satisfaction and safety.
For catering and takeaway establishments, we provide practical and convenient packaging solutions such as disposable cutlery, food trays, fish and chips boxes, pizza boxes, and takeaway boxes. These solutions streamline operations and enhance service efficiency, allowing businesses to serve their customers quickly and effectively.
Meanwhile bakery businesses can benefit from specialised packaging that protects and showcases their products, helping to maintain their appeal and freshness. This includes items like cake boxes, cupcake boxes and greaseproof bags, all designed to present baked goods attractively while keeping them fresh.
Moreover, our commitment to supplying sustainable packaging means that businesses can choose eco-friendly options made from recycled and biodegradable materials. Not only does this help to minimise environmental impact but it also appeals to environmentally conscious consumers, encouraging repeat sales. By prioritising sustainability, businesses can align with their customers’ values and enhance their brand reputation.
We now also offer a convenient mix-and-match feature, allowing customers to combine various food packaging items on a single pallet to benefit from trade discounts on small quantities. Businesses no longer need to order separate pallets for each product to access the same trade discounts, a practice that can often be financially unviable for many food vendors.
By consolidating different packaging items onto one pallet, customers can enjoy significant cost savings and reduce storage space requirements. Having such flexibility is particularly beneficial for small to medium-sized businesses that might not have the volume to justify bulk orders of individual items.
With the mix-and-match feature, businesses can tailor their orders to their specific needs, selecting a variety of packaging solutions such as food-grade bags, containers, trays, disposable cutlery and more. This ensures they have the right mix of products to meet their operational requirements without overstocking or facing cash flow challenges.
Additionally, this feature streamlines the ordering process, making it more efficient and user-friendly. By offering trade discounts on smaller, mixed-quantity orders, we enable our customers to manage their inventory more effectively and sustainably, ultimately enhancing their ability to provide high-quality, fresh, and safe food to their customers. This customer-centric approach demonstrates our commitment to supporting the diverse needs of food businesses, helping them to thrive in a competitive market.
What’s the latest news from your company?
We’ve recently launched a made-to-measure box tool aimed at simplifying the buying process for bespoke boxes. This feature is available on our website and allows customers to select their desired board grade, colour, dimensions and quantity for bespoke-sized boxes with options covering 80% of most requirements, including four common FEFCO styles. The tool then generates an instant quote for the customer without the hassle of registering. Features include an intuitive user interface, flexible pricing tiers with wholesale discounts, and access to our stock options closely matching the required dimensions.
Do you cover the whole of the UK?
Kite Packaging covers the whole of the UK, ensuring that all our customers can benefit from our quality products and services, no matter where they are located. We supply stock packaging products through our e-commerce platform and provide bespoke packaging via our eight Regional Distribution Centres (RDCs) which are strategically located to serve the nation.
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