Over recent years we’ve seen a shift in consumer demand for the authentic flavour of ethnic cooking. Going from strength to strength is the Teriyaki Marinade and Sauce market driven by the world’s largest soy sauce producer, Kikkoman. Teriyaki is the popular Japanese cooking technique in which food is grilled with a soy base glazed. The £4.4m Teriyaki market, is up an impressive 11.6%* year on year and Kikkoman with a 43.6%* market share is accelerating at 38%* in volume, well ahead of other brands.
Bing-yu Lee, Kikkoman UK General Manager explains why Teriyaki Marinade is so popular. “Consumers are actively interested in exploring and trying different cuisines. In addition to their desire for great taste there is also a need for convenience and Teriyaki ticks all these boxes. As well as its role as a flavourful marinade and glaze for barbecuing and grilling, we’re seeing Teriyaki used increasingly for healthy, quick and easy meals in particular for wok cooking.”

Kikkoman Teriyaki Marinade is made with its famous Naturally Brewed Soy Sauce, wine and spices.

Off the back of its success in the Teriyaki Marinade and Sauce market Kikkoman is driving innovation in the sector. “We’re reinforcing our commitment to further growth with the launch of a family of new products,” says Mr.Lee. These include:

Kikkoman Teriyaki BBQSauce with Honey – 

the brand is taking its success in the Teriyaki sector to the growing barbecue table sauce market. The addition of honey complements the richness and aromatic flavour of Teriyaki and delivers a smoother, thicker sauce, ideal for side of plate.

Kikkoman Teriyaki Sauce with Roasted Garlic –

a marinade and a quick cooking sauce, with prime usage for everyday meals especially for stir-frying. The addition of roasted garlic brings added richness and depth of flavour to meats, fish and vegetables. Kikkoman Teriyaki Sauce with Toasted Sesame – can be used as a marinade or a quick cooking sauce. The addition of sesame imparts a natural smokey and nutty flavour to popular dishes from stir-frys to grilled salmon.

Kikkoman Gluten Free Teriyaki Marinade –

satisfying the growing demand for ‘free from’ products Kikkoman expects this new product to be as successful as its Tamari Gluten Free Soy Sauce. Supporting the Kikkoman brand this year is a national TV and Online Video campaign, an upweighted promotional plan focusing on greater frequency and spread of activity. In addition there is large scale quality sampling at big events including the summer and winter BBC Good Food Shows. *Nielsen 52 weeks, ending 02.07.16


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