Recent stats reveal that 79% of Asda customers are looking to be healthier in January 2024* and that 54% of customers who are worried about general price rises have bought items on offer/promotion to manage grocery costs**, so whether customers are keen to continue their year with a health boost or look for more ways to save money with savvy shopping hacks, Asda can offer a mixed bag of deals for every shoppers needs.
Asda launches Fab 5 – fresh fruit & veg for under £1
This January, Asda is making it more affordable to get your five-a-day, at a time when 79% of customers are looking to make healthy changes in the new year. *
From today (11 January), Asda launches its new Fab 5 offer on fresh produce whereby customers can purchase five fruit and veg items each under £1, both in-store and online. The selection of produce on offer will change every three weeks, with the first Fab 5 including:
Large Asda Avocado (was 89p, now 59p until 31st Jan)
Asda Baby Potatoes, 1kg (was £1, now 59p until 31st Jan)
Asda Sugar Snaps, 160g (was £1, now 59p until 31st Jan)
Garden Gang Apples 6x pack (was 99p, now 59p until 31st Jan)
Garden Gang Easy Peel Tangerines, 500g (was 95p, now 59p until 31st Jan)
Asda is proud to have won ‘Fresh Produce Retailer of the Year’ at the Retail Industry Awards 2023, meaning shoppers can expect delicious, quality checked fruit and veg which are chosen with care for freshness and taste.
Mix and match on favourites, including from the Extra Special range, for a bargain price
Stats reveal that 54% of Asda customers who are worried about price rises in general said they’re buying more items on offer or promotion to manage grocery costs. With this in mind, Asda has a 2 for £5 Offer on meat, fish and poultry and a 3 for 2 Offer on frozen products, helping customers get more for their money.
Shoppers can bag Basa Fillets (£2.75), Extra Special Pork Sausages (6pk – £3), Tender Chicken Breast Fillets (300g – £3), OMV! No Pork Sausages (6pk – £2.95) and Extra Special 2 Smoked Haddock Fishcakes with Vintage Cheddar & Leek (£2.80) as part of the £5 deal.
If the freezer is empty after Christmas, shoppers can stock up with the 3 for 2 deal until 31 January on branded favourites like McCain Jacket Potatoes (£3.75), Chicago Fully Loaded Deep Dish Four Cheese Pizzas (£1.75) and Walls Mini Twisters (£2.25).
Dry January? Maybe next year…
Asda can offer those who love a bargain on booze, a 2 for £10 wine deal. Over thirty wines are included in the offer, where shoppers can combine two bottles for just £10 until 24 January.
The impressive offering includes branded favourites, such as Hardys Stamp, Black Tower Rivaner, Carne Rojo Malbec and Echo Falls.
The offer also includes award winning bottles, such as the Fillipo Sansovino Pinot Grigio – a Decanter World Wine Awards Bronze Winner 2023, exclusive to Asda. Rated five out of five stars on Asda.com, one shopper described it as “a lovely dry rose wine at a reasonable price”. Another popular offering is the Via Vincini Frascati – an IWC Bronze Medal Winner 2023, exclusive to Asda. One customer review online says, “the smoothest Frascati I have ever tasted! Still dry.”
It’s back, baby!
Seven-time winner of Mother & Baby’s prestigious Supermarket of the Year Award, Asda is renowned as being the destination for excellent value parenting essentials and can offer unmissable deals with our Baby Event throughout January, including discounted prices on brand favourites Huggies and Aveeno. Standout deals include Huggies Train Pants (was £5.25, offer price £3.50), Aveeno Baby Wash (was £6.50, offer price £4.33) and Aveeno Baby Lotion (was £6.50, offer price £4.33) until 24 January.
The George Baby Event, live from 13th –27th January, will help keep little-ones toasty for bargain prices during the colder months.
Customers can pick up packed essentials, such as the Vehicle Shot Sleeve Bodysuits (10 pk), Heart and Spot Short Sleeve Bodysuits (10 pk) and (with a nod to Valentines Day) the Happy Heart Sleepsuits (5 pk, for £10 from 13 – 20 January. From 20 – 27 Jan, additional clothing and accessories will be part of the event, including the White Bear Fleece Sleepsuit (£6.00), Cream Striped Bunny Long Sleeve Top and Leggings Outfit (£6.00) and Blue Striped Lion Ribbed All in One (£6.00). Accessories are also available from £2.50.
*Data gathered by Censuswide on behalf of Asda
**Data revealed in Asda’s Pulse of the Nation – December Customer Mindset Tracker
Fresh Produce Retailor of the Year at the at the Retail Industry Awards 2023: WINNERS 2023 (fpcfreshawards.co.uk)
T&Cs
2 for £10 wine deal: Excludes Scotland. Selected products only and subject to availability.
Fab Five: Selected Asda stores and lines, and subject to availability. May exclude some small stores.
2 for £5 Offer on meat, fish and poultry and a 3 for 2 Offer on frozen products: Selected products and subject to availability.
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