Kerrygold, the UK’s fastest growing major butter brand and number two branded block butter1, is expanding its range with the launch of a unique new line-up of sweet, spreadable butters. In a UK category first, the delicious new Kerrygold Sweet Spreadable Butter range has been created to help consumers elevate breakfast time with new and exciting flavours.
The new range features three sweet, creamy and indulgent blends, all of which are perfect for spreading on pancakes, croissants, waffles, bagels or simply on toast. They can also be used for cooking and baking across sweet and savoury recipes. The new range includes:
- Kerrygold Sweet Spreadable with Maple Syrup – Naturally golden and deliciously creamy Kerrygold butter blended with rich, sweet, maple syrup and rapeseed oil.
- Kerrygold Sweet Spreadable with Maple Syrup & Cinnamon – Naturally golden and deliciously creamy Kerrygold butter, blended with maple syrup, a delicious hint of cinnamon spice and rapeseed oil.
- Kerrygold Sweet Spreadable with Salted Caramel – Naturally golden and deliciously creamy Kerrygold butter blended with luxurious salted caramel and rapeseed oil.
Breakfast is already the largest meal occasion for the use of butters and spreads2 with growth in the consumption of morning goods such as croissants, waffles and pancakes driving increased usage3. The launch of Kerrygold Sweet Spreadables aims to take this to the next level by meeting the desire of a growing number of consumers who want to explore and expand the breakfast experience by incorporating new flavours and textures and bringing a little bit of café culture into the home.
Available in convenient 150g tubs with an RRP of £2.95, Kerrygold Sweet Spreadables will start appearing in Tesco stores across the UK from March with more major listings expected later in the year. The launch will be supported by print and online media advertising; digital and social media activity; shopper activation and in-store point of sale.
Commenting on the launch of the new Kerrygold Sweet Spreadable range, Nicola Blackmore-Squires, Ornua Foods UK Marketing Director said:
“We are incredibly excited to launch the first sweet, spreadable, butter range in the UK market, which is not only a category first in the market but also a first for the Kerrygold brand globally. Kerrygold Sweet Spreadables provide consumers with an exciting, tasty and convenient way of bringing breakfast to life, whether that be by using them to create café culture experiences at home or transforming their old favourites.
Our mission is to transform the butter category from being functionally driven to one that inspires and elevates simple pleasures. With the arrival of Kerrygold Sweet Spreadables, we are tapping into the key trends within the butter category to appeal to the growing number of pleasure-seeking consumers that are looking for new food and taste experiences. All the while delivering the attributes of quality, provenance and great taste that Kerrygold is known for.”
1 52we Circana EPOS to 25th Jan 2025. IRI All Outlets GB & KWP Discounters
2 Kantar Usage Data 52w/e 12th May 2024
The new Kerrygold Sweet Spreadable range features the following SKUs:
- Kerrygold Spreadable with Maple Syrup (Pack size 150g, SRP 6x150g, RRP £2.95)
- Kerrygold Spreadable with Maple Syrup & Cinnamon (Pack size 150g, SRP 6x150g, RRP £2.95)
- Kerrygold Spreadable with Salted Caramel (Pack size 150g, SRP 6x150g, RRP £2.95)
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