Asda exceeds carbon reduction target and surpasses £100m Tickled Pink milestone in latest ESG report

Industry News

Asda has today published its latest Environmental, Social and Governance (ESG) Report, revealing it has exceeded its operational carbon reduction target, surpassed £100 million raised through Tickled Pink and continued to improve the nutritional profile of products sold to customers.

The report highlights progress across Asda’s five ESG priorities: Healthy and Sustainable Choices, Net Zero Carbon, Nature, Zero Waste and Responsible Business Fundamentals.

Key achievements in 2025 include:

  • Exceeded Asda’s target to reduce operational carbon emissions by 50%, achieving a 55% reduction since 2015
  • Surpassed £100 million raised through Tickled Pink during the reporting period, with the total now at £110 million as the campaign celebrates its 30th anniversary this year.
  • Increased global fresh produce sourced from farms with Biodiversity Improvement Plans from 25% to 80%
  • Improved the nutritional profile of products sold for the second consecutive year, with Asda’s sales-weighted health score improving from 1.77 to 1.50
  • Increased the proportion of operational waste reused, recycled or redistributed to 89.2%, while maintaining zero waste to landfill.

An Asda spokesperson said: “This year’s report highlights strong progress in areas where we can have the greatest impact. We’ve exceeded our operational carbon reduction target and continued to improve the nutritional profile of products sold.

“We’re also proud to have surpassed £100 million raised through Tickled Pink during the reporting period, with the total now reaching £110 million as we celebrate the campaign’s 30th anniversary this year. While there’s more to do, we’re committed to building on this progress and focusing on the issues that matter most to our business and stakeholders.”

Further highlights from the year include:

Net Zero Carbon

  • Cut emissions from transport fleet by 18% year-on-year, supported by the continued transition from diesel to LNG and Bio-LNG fuels.

Nature

  • Achieved 80% LEAF Marque certification across global fresh produce growers in more than 40 countries, building on the achievement of 100% certification across UK growers in 2024.
  • Reduced operational water consumption to 2.2 million m³, down from 2.6 million m³ in 2024.
  • Supported biodiversity and habitat restoration projects across more than 8,500 acres of farmland through the Asda Lamb Group Habitat Project.

Healthy and Sustainable Choices

  • Reformulated the malted bread used across its Food To Go range, adding an estimated 21 tonnes of fibre to customers’ diets each year.
  • Maintained 97.5% recyclability across own-brand packaging.

Zero Waste

  • Increased recycled content across own-brand plastic packaging from 21.6% to 32.7%, exceeding its target of 30%.
  • Redistributed 3,852 tonnes of surplus food through community partners, supporting local communities.

Responsible Business Fundamentals

  • Invested £80 million in retail pay for more than 115,000 retail and convenience colleagues, while enhancing family-friendly policies and increasing the colleague discount from 10% to 15%.
  • Through the Asda Foundation, awarded more than £3.2 million to 2,326 community groups across the UK.
  • Raised £3.1 million for BBC Children in Need during the charity partnership’s 25th anniversary year.

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