Kepak Group has appointed Adrian Lawlor to the role of Group Chief Marketing Officer. In addition to his current responsibilities for Insight, Innovation, Marketing and Business Planning for Kepak’s Foods Division, Adrian will assume responsibility for leading the marketing function of the Meat Division. In this role he will work with the Leadership Team to further develop a long-term consumer and customer focused strategy and will support the team in developing plans to deliver against this.
Adrian joined Kepak as a graduate in 2002 and after initial 4 years in a variety of marketing roles supporting the early stages of growth for Rustlers in the UK, he went on to spend 10 years in a number of senior Commercial and Business Development roles across Kepak’s Irish, European and UK business.
He was appointed Marketing & Business Development Director of the Consumer Foods Division in 2016 and as part of this, Adrian led a significant evolution of the Marketing and Category team structures and ways of working, leading to a significant period of success for the Rustlers brand which has become a Top 100 brand in the UK, driven by award winning marketing initiatives.
Adrian holds a BSc in Management and Marketing from Technological University Dublin and is a member of the Bord Bia Brand Forum Steering Group and the Bord Bia Talent Advisory Forum.