The British Honey Company, the producer of Premium British honey-infused spirits brand, Keepr’s, is set to create a real buzz in the fast-growing premium Ready-to-Drink (RTD) category with its first ultra-low alcohol product. Keepr’s Ultra Low Alcohol Gin & Tonic flavoured drink tastes as good as the real thing but with only <0.5% ABV. Infused with 12 carefully balanced botanicals and an added splash of the company’s signature 100% British honey from its own fully traceable hives, the company’s Master Distiller, Jamie Baggott, has expertly created this truly satisfying low alcohol G&T RTD with all the refinement of Keepr’s award winning spirits.
The hints of coriander and cardamom add herbaceous and spice notes while natural quinine delivers the distinct flavour of a classic gin and tonic. Plus, the complexity of juniper and citrus gives it a clean and crisp taste. The 250ml glass bottle is ready to drink or can be served over ice with a wedge of lime and sliced fresh ginger.
Oli Williams, Commercial Director, British Honey Company, comments: “Premium RTDs have been a growing part of the category in the last 12 months. We have seen a maturing of the RTD offering from standard pre-mixed drinks into better quality craft G&Ts, exotic cocktails and wines. There has also been a surge in popularity for low/no alcohol products in response to changing consumer behaviours and healthier lifestyles, particularly from younger consumers. We are therefore extremely excited to be tapping into both the premium RTDs and low/no alcohol consumer trends with our game-changing ultra low alcohol G&T flavoured drink.”
Oli continues: “With all the refinement that Keepr’s award-winning spirits are renowned for, our ultra low G&T flavoured drink is for those times when you want to go less heavy on the alcohol but without sacrificing on flavour. Whether you are a designated driver or you are simply trying to cut back on alcohol and sugar this product allows consumers to explore their sober curiosity and it really delivers on both taste and satisfaction. It’s perfect for all those on-the-go occasions (when social distancing eases) including picnics in the park or it can simply be poured over ice to enjoy at home, in the garden or on premise in bars, pubs and restaurants (when lockdown restrictions are lifted).”
Launching from mid-June the product is available to the on and off trade and D2C via its website and through Amazon. 250ml glass bottles. RRP £2.75. Cases of 12.