The UK Vaping Industry Association (UKVIA) has welcomed key industry player JUUL’s decision to join forces with it to spread the positive public health message about vaping to UK smokers. The Association has been at the forefront of this mission since the UKVIA was formed in 2016.

The Association has recently launched a new code of conduct for all members. The ten-point code of conduct outlines the standards UKVIA members must apply across their businesses from retail to marketing; this includes requiring retailers to use “Challenge 25” in stores, have robust online age sales verifications and ensure products are only marketed towards adult smokers or vapers.

John Dunne, Director of the UKVIA said: “The UKVIA is a partnership of the UK’s most respected vaping brands. We only allow companies to become members if they share our ambition to set high standards and our aim to help UK adult smokers make a life changing switch to a safer alternative. Our new code of conduct confirms the standards our members follow as they work to grow and expand the vaping industry, so we’re delighted JUUL have decided to join in recognition of our shared aims and values.”

Dan Thomson, MD of JUUL Labs UK commented: “The UKVIA’s new code of conduct was a crucial part of our decision to join, including affirming the adoption of Challenge 25 across the Association’s members to restrict youth access – a key policy which we have enforced since our launch here last year.”

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