Leicester based food-to-go brand Jake&Nayns’ is celebrated International Women’s Day by supporting women’s charity Wish, the only national, user-led charity working with women with mental health needs in prison, hospital and the community. After seeing an Instagram post from social media influencer Julia Alvina, Jake&Nayns’, the innovative naan bread-filled snack business, decided to partner with the blogger to promote the great work charity Wish do for the mental well-being of women.

As someone who has struggled from mental health, Alvina found that the medication she was on affected her appetite, energy and general desire to cook or eat. Both Jake&Nayns’ and Julia Alvina are admirers of the Spoon Theory which was created by Christine Miserandino and is popular among many people dealing with chronic illness. The theory uses spoons as a visual way to explain how much energy someone has throughout the day; everyone starts the day with the same number of spoons and each action causes a handover of spoons as payment. Alvina said: “Jake&Nayns’ was a big help as it provided a quick and easy solution while also being incredibly delicious!”

As a result of their mutual respect for the Spoon Theory they have partnered to auction a one-off picture which Alvina had posted with her favourite lunch meal, a Jake&Nayns’ Mexican Chicken Burrito, to raise much needed funds and awareness for Wish.

This is the first time Jake&Nayns’ has worked with Wish. Managing Director, Jake Karia, said: “The current times have been very testing for everyone, and people’s mental health has been affected. Our business has a significant female workforce and their mental health has been very important to us. We have recognised this and have invested in their well-being by offering a number of support services. Over the last twelve months charities have found it hard to raise money due to the pandemic and this is a great way to highlight the great work Wish do for women. We are hoping all our convenience, supermarket and wholesale customers and suppliers will support this worthy cause.”

Wish was established in 1987and provides independent advocacy, emotional support and practical guidance at all stages of a woman’s journey through the criminal justice system.  Joyce Kallevik, a Director from Wish, said: “We are so grateful for the support of Jake&Nayns’, which is all the more appreciated given the unprecedented climate we are operating in at the moment. We’ve lost valuable income over the past year, but the demand for our services remains as high as ever. Support from businesses like Jake&Nayns’ has never been more important.”

Jake&Nayns’ products are available from 5,000 stores around the UK including Sainsbury’s, Co-op, Nisa, SPAR, Budgens, Londis and wholesaler Bidfood. The business started in 1999 from childhood memories of brothers Jake and Naynesh Karia who were surrounded by delicious food prepared by their mother.

“Our products are designed to cater to everyone’s tastes; they are a perfect meal replacement for those on-the-go and including mums to help them provide nutritious meals for their children,” added Karia.

The business employs over 100 staff with the majority being women from its 20,000sqft premises in Leicester.

The auction is available via eBay https://www.ebay.co.uk/itm/313445920021 and all proceeds will go to Wish. When the bidding reaches £250.00, Jake&Nayns’ will add a further £250.00. Bidding ends on 14 March 2021.

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