Jack Link’s launches distinctive new pack design instilling quality and tradition

Jack Link’s, the no.1 meat snacking producer worldwide, reveals a brand-new packaging design for its Beef Jerky edition. Available in three distinctive flavours including Original, Sweet & Hot and Teriyaki, Jack Link’s new bold aesthetic will look to appeal to a wider audience, as well as educate consumers about the product. Each pack contains 100% lean beef and will be available nationwide in 25g and 75g varieties.

The new packaging will share the jerky story from field to packet and educate consumers on the quality and tradition instilled in creating mouth-watering beef jerky. Each pack highlights the high-quality cuts of lean beef used, which are then marinated, smoked, before being slowly cooked.

Pavan Chandra, Marketing Manager at Jack Link’s says: “We think this brand-new packaging will be more appealing to our consumers. Following the launch of our Biltong range earlier this year, we are keen to provide shoppers with a more streamlined look and feel for the full Jack Link’s snacking range – making it easier for shoppers to identify our brand.”

He continues: “As well as this, the new packaging aims to communicate the authentic brand story, high quality and tradition used in making Jack Link’s Beef Jerky.  Jack Link’s is one of the fastest growing brands in the ambient snacking category[1] in the UK and; we are dedicated to driving the category forward and bringing innovation to the market, while appealing to a wider audience.’’

Jack Link’s Beef Jerky is available from supermarkets and convenience stores nationwide, with an RRP of £1.50 for a 25g pack and £3.00 for a 75g pack.

[1](+132% (Nielsen YTD to 07.10.17)

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