Jack Link’s, the world’s number one authentic American meat snack brand, is set to accelerate its growth in the UK with the appointment of Euro Food Brands as the company’s new distributor.

Michael Ollerup, Jack Link’s European Managing Director says: “In recent years we have established Jack Link’s as the number one jerky brand in the convenience channel; the time is now right to extend into other sectors.

“Euro Food Brands has excellent credentials and a significant presence in the UK grocery market, with successful brands such as Hershey’s and illy Coffee in its portfolio. We’re looking forward to working with them not only to reinforce our position in the convenience channel, but to establish Jack Link’s as a major force in the grocery sector.”

Euro Food Brands has already secured a first listing with Tesco as part of an American themed fixture and will be responsible for the launch of a new product to the jerky market – Jack Link’s Curry Chicken Bites.

Shane Angus, Brand Manager at Euro Food Brands comments: “Our priority is to reinforce Jack Link’s as a high-end brand. We will work closely with retailers to lead the development of the category through competitive pricing, excellent margins and strong promotional and marketing activity. We are aiming to secure listings within at least two further major retailers by the middle of 2013.”

The introduction of Jack Link’s Curry Chicken Bites follows extensive consumer research in which the product performed extremely well with 76% of consumers saying they would purchase the product.*

Research has also shown that Jack Link’s Beef Jerky is preferred** above key competitive brands on taste, texture and overall appearance, with 60%** of consumers saying that they would buy Jack Link’s Beef Jerky ahead of competitive jerky products.

Shane comments: “Research has indicated that chicken is the largest opportunity for growth in the meat snacking category, added to this the UK’s love of curry, and we believe the launch of Jack Link’s Curry Chicken Bites can add significant incremental growth and profit to the meat snacking category.

“The new product provides the tasty alternative to traditional savoury snacks that many UK consumers are clamouring for – and with it a major new profit stream for retailers.

“Jack Link’s products are high in protein, low in fat and low in calories, making them ideal for health conscious consumers looking for something different. Healthy snacks can sometimes be perceived as bland, but with flavour options like Teriyaki, Flamin’ Buffalo Style and now Curry, the Jack Link’s range is the perfect solution.”

Jack Link’s meat snacks offer high unit sales value and high cash margin for retailers. The SRP display box takes up a relatively small amount of shelf space and the brand’s selection of clip strips means the products can offer an entirely incremental sales and margin opportunity.

The current Jack Link’s product range comprises:

– Beef Jerky (Original and Sweet & Hot)

– Beef Steak Bites (Original and Teriyaki)

– Chicken Bites (Flamin’ Buffalo Style and Curry)

All are available in 25g (RSP up to £1.99) and 75g pack sizes (RSP up to £3.99)

Shane concludes: “Jack Link’s has fantastic potential for growth in the UK market and we are looking forward to developing a successful and long-term relationship.”

* Ifuma Consumer-Research Great Britain 2010

** Tesco Independent Sensory Benchmarking

Euro Food Brands

Tel: 01604 821200

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